Motherhood, Business, & Building Traction

When I started my first coaching practice (Mama Rising Health Coaching), I had a 6-month-old and was also working as the manager of a chiropractic clinic about 30 hrs a week.

I had absolutely NO IDEA how to find clients, create offers, sell my service, and get results for my clients… but beyond that, I had no idea how on earth people were running businesses and also raising children.

The only business advice I could find was from middle aged white dudes who seemed to have no limitations in terms of how many hours they could work, and I could only assume at the time their wives were doing all the child-rearing while they were locked away in their start-ups working 60 hrs a week.

In retrospect, I was unfairly projecting a lot of postpartum mom rage onto those humans, as I felt very much a victim to my time/financial circumstances.

But anyway, in my seeking I stumbled upon a brilliant business coach who worked specifically with moms.

I immediately put her $3k program on my credit card and committed to being the very best student I could, as I absorbed all she had to teach me.

Early on, with her help, I identified the root of my issues were massive time scarcity beliefs and I quickly changed those. Over the next couple years, I mastered time utilization… more on that in a minute, but she also shared a concept that set me up for success:

“Let the popcorn start popping.”

If you’ve ever made a bag of popcorn in the microwave, you know how this works.

The kernels don’t pop right away. You have to apply consistent heat for a long enough time to build pressure. 

But if you open the microwave every 10 seconds to check on them, even if you leave them in for the full two minutes, they won’t pop. You’ve disrupted the heat. You’ve broken the process.

And that’s what so many business owners do.

They post a few times… wait for results… start to panic… and pivot. They try something for a week or two, then abandon it when the clients don’t come flooding in.

That constant starting and stopping kills momentum faster than anything.

Just like the popcorn, you might have the right offer, the right niche, and the right tools, but if you don’t give your system long enough to do its job, it won’t work.

This popcorn concept was such a gift to me. While a lot of people might’ve quit or jumped to something new when they didn’t see results right away, I didn’t. I stayed in the game. I kept showing up. I gave the process time to work because I knew results take time (with consistent effort).

I wasn’t just throwing spaghetti at the wall; I was testing, refining, learning, auditing, tweaking. And continuing, even when the numbers were discouraging.

At my core, I’m an artist. And I see business-building as a deeply creative process.

That word matters: process.

This isn’t about an endpoint for me. It’s not about hitting a goal or arriving at some ultimate destination.

It’s about being in the experience, the unfolding. A deeply explorative process.

And as my husband might mention, a borderline obsession with the evolution of something meaningful. 

“The audience comes last. I believe that. I’m not making it for them. I’m making it for myself. And it turns out that when you make something truly for yourself, you’re doing the best thing you possibly can for the audience.”

— Rick Rubin (Artist, The Creative Act: A Way Of Being)

The final product, the course, the offer, the book, the income… is just a bonus. But my real joy comes from the process. I f*cking LOVE playing the entrepreneurial game.

And the real reward is who I become as I stay with it.  

Want help building traction in your business?

If any part of this journey resonates with you…

If you’re in that in-between phase where you know something is building, but you don’t want to keep second-guessing yourself or blowing things up too soon… 

You’re welcome to book a call with me and explore what working together could look like.

👉 Book a call here.