"Let The Popcorn Start Popping"

When I started my first coaching practice (Mama Rising Health Coaching), I had a 6-month-old and was also working as the manager of a chiropractic clinic about 30 hrs a week.

I had absolutely NO IDEA how to find clients, create offers, sell my service, and get results for my clients… but beyond that, I had no idea how on earth people were running businesses and also raising children.

The only business advice I could find was from middle-aged white dudes who seemed to have no limitations in terms of how many hours they could work, and I could only assume at the time their wives were doing all the child-rearing while they were locked away in their start-ups working 60 hrs a week. In retrospect, I was unfairly projecting a lot of postpartum mom rage onto those humans.

But as I continued seeking help, I stumbled upon a brilliant business coach for moms (Samantha Siffering).
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With next to nothing in my bank account, I immediately put her $3k coaching program on my credit card and committed to being the very best student I could, as I absorbed all she had to teach me.

Early on, with her help, I identified that the root of my issues was massive time scarcity beliefs, and I quickly got to work on changing those.

But she also shared a concept that forever changed the way I would approach business:

“Let the popcorn start popping.”

If you’ve ever made a bag of popcorn in the microwave, you know how this works.

The kernels don’t pop right away. You apply consistent heat for long enough to build pressure.

If you open the microwave every 10 seconds to check on them, even if you leave them in for the full two minutes, they won’t pop. You’ve disrupted the heat. You’ve broken the process.

And that’s what so many business owners do.

They post a few times… wait for results… start to panic… and pivot. They try something for a week or two, then abandon it when the clients don’t come flooding in.

That constant starting and stopping kills momentum faster than anything.

This popcorn concept was such a gift to me. While a lot of people might’ve quit or jumped to something new when they didn’t see results right away, I didn’t. I stayed in the game. I kept showing up. I gave the process time to work because I knew results take time (with consistent effort).

I wasn’t just throwing spaghetti at the wall; I was testing, refining, learning, auditing, tweaking. And continuing, even when the numbers were discouraging.

Just like the popcorn, you might have the right offer, the right niche, and the right tools, but if you don’t give your system long enough to do its job, it won’t work.

So, my friend, remember to let the popcorn start popping.